Somewhere between New Yorks dusty streets, screaming neon signs and the dream of Miami, the bright pink light and Art Deco houses, BXXLGHT was born.
Founder and Creative Director Daniela Upmark had just quit her job at PR agency when she went to New York to clear her head and think about the next step. She ended up falling in love with the bright signs and street art quotes that were all over the city and came home to Stockholm searching for similar art for her new apartment. She found nothing. BXXLGHT was born.
Typical Scandinavian brands are based on simplicity, easy colors and less is more. By creating BXXLGHT, Daniela walked all over basic.
BXXLGHT is bold, unafraid and about saying what you need to say, rather than falling in line and behind the quotes of others. The whole idea is expression.
Art has always been about expression. Whether it’s an abstract painting, an iconic image or even an old rock n roll song, the product is always a creative outlet from the artist. BXXLGHT’s way of art changes that, because with BXXLGHT the costumer gets to express themselves. They are just handed an empty ark or a melody. It’s their voice who holds the brush or create the lyrics. And the product becomes so much more than just pretty thing, it becomes a statement. It adds that touch of personality to the costumers home. A BXXLGHT product is always that cherry on top.
Today BXXLGHT is more than just a tool for people to express themselves in a form of art. Costumers like Kate Moss, Stella McCartney and Poppy Delavigne confirm that. The BXXLGHT universe that Daniela has build, quickly transformed into a lifestyle concept with an unique tone. The interior style is maximalistic, colorful and loud. Something else than what you expect from a Scandinavian brand, but that’s what made BXXLGHT stand out.
And that’s why BXXLGHT won’t stick to just making light art. The core will always be expression, and that’s why BXXLGHT never will stay in one place.
There is simply too much to tell.